Mother Nature may have thought she came up with the perfect packaging for the banana, but the man from Del Monte has other ideas.
The company has taken the view the yellow skin is not quite enough, and will sell individually-wrapped bananas at petrol stations, convenience stores, leisure centres and gyms.
The Del Monte bananas will be marketed under the slogan ‘Natural Energy Snack on the Go’.
Although the move is clearly to sell more bananas, better to sell them one by one, the marketing reasoning behind this is pure corporate bullshit:
The company claims that the bag contains ‘Controlled Ripening Technology’ – which extends the shelf-life of the banana by up to six days.
The banana is put into the plastic bag when it is green and, according to the manufacturers, goes on to ripen more slowly than if it had been left in the open air.
The product is also being trialled in the U.S. where the wrapped bananas are selling for one dollar each...
Read more here.
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