Audiences may one day see Marilyn Monroe back on the big screen starring in new roles.
It's a real possibility as technology evolves, says Toronto businessman Jamie Salter, who recently bought the rights to the image of the late 1950s Hollywood icon.
"We're pretty comfortable that Marilyn Monroe, in the next couple of years, will be in a real feature film and be playing a part," Salter said Friday in a phone interview.
This is Toronto's idea of style...
Marilyn's image will be handled tasteful, of course...
The two sides decided to do with Monroe's image what Salter's company has done with the Bob Marley brand — steer it away from the souvenir business *.
Instead, they want to bring Monroe's brand into what Salter called "bigger categories," including fragrance, personal care, beauty aids, apparel, footwear and handbags.
They also want to create an official Marilyn Monroe "hand tag" that they can put on all of their packaging and products.
* meaning here of course, focusing all the revenue generation into the hands of one man, and into more "upscale" ("bigger categories") items priced accordingly. Next, sue every street vendor planet wide for copyright violation, and ca-ching!.
They got their hands on Bob Marley?. The Horror, the Horror...
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