Cash starved schools and greedy marketers, a match made in heaven...
The Toronto District School Board is set to vote on a proposal to fully institute a pilot program allowing digital video screens featuring artwork, announcements and some advertising at more than 90 schools.
The video screens have already been installed at four high schools, and the board will vote Wednesday evening on whether to introduce them to 70 more this month. Another 20 would get them next year.
Announcements, exam information, even how much time is remaining until the next class are displayed on the screens. But about 30 per cent of the time is reserved for advertising, which the school board estimates could generate an extra $100,000 a year.
Read more here.
Update, they voted against it...
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