Friday, April 15, 2011

Spotify does a Bait and Switch

"Nice little music service you've got here, Spotify. Shame if anything were to happen to it. Make these changes 'suggested' by the entertainment industry, and we can guarantee your, um, safety."

Online music service Spotify is halving the amount of free music that users can listen to.

Users of its free service will be limited to 10 hours per month, half the time currently offered and will only be able to listen to tracks five times, from May.

New users will get six months of free content before the changes kick in.

The news has angered fans who accuse the firm of seeking to change its model from free to paid.

This is something denied by Spotify.

Ken Parks, Spotify's chief content officer told the BBC: "Our chief priority is to keep the free service, which is what has made Spotify so popular.

"We're a company whose ambition is to offer all the world's music to everyone which means growing the business and our user base to many times its current size."

"Everything we do is designed to ensure our users continue to have access to an amazing free experience," he added.

Last month, the online music service announced that it had one million paying subscribers across Europe.

But the majority of its 6.67m listeners use the free service, which is subsidised by adverts.


Read more here.

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