Friday, April 15, 2011

Google says it's "almost absurd" (but not quite) they're f*cking with rival's search results

Google has defended recent changes to its search system that reduced the prominence of some popular websites.

One of the worst hit by the "Panda" update was Ciao.co.uk, a Microsoft-owned company that had been leading an EU competition case against Google.

Its web visibility fell by 94% according to analysis by Searchmetrics.

Google's head of search evaluation, Scott Huffman, said it was "almost absurd" to suggest that the results were rigged.

The company regularly changes the algorithms that determine what users sees when they search for something.


Read more here.

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