Thursday, April 14, 2011

Marketers make themselves even more loved

It's a toss up between marketers and pond scum. Pond scum has a slight edge as it hasn't yet mastered the telephone system.

An increasing number of Canadians on the national do-not-call list say they are getting more unwanted calls than before they registered.

The latest survey of people who have signed up not to get marketing calls found that 80 per cent of registrants reported receiving fewer telemarketing calls than before they put their number on the list, down from 84 per cent in 2010, polling firm Harris/Decima reported Thursday.

In addition, 15 per cent of do-not-call list registrants said they actually receive more telemarketing calls than before they joined the list, up from 12 per cent in 2010.


In the industry, the technical name for it is "revenge".

Read more here.

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