We do live in a corporacracy.
Children who cannot afford or do not want to buy fashionable brands face mockery and bullying, says research from a teachers' union.
The Association of Teachers and Lecturers said children were under "huge pressure" to buy brands.
The teachers' survey claims children are strongly aware of brands and logos, but pay little attention to the green or ethical values of products.
Brands are more influential to children than their own friends, the study says.
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