Moron, meet Technology
Today’s television programs are designed to trigger your emotions and your mind through your senses of sound and sight. But what if they could trigger a few more? What if you could smell or taste the cheesy slices of pizza being eaten by your favorite characters on TV? Is it possible? Would audiences enjoy the experience? Would advertisers jump on the opportunity to reach consumers in a new way?
These questions formed the basis of a two year experiment by researchers at the University of California, San Diego, conducted in collaboration with Samsung Advanced Institute of Technology (SAIT) in Korea. In a proof of concept paper published online today by the journal Angewandte Chemie, the researchers demonstrate that it is possible to generate odor, at will, in a compact device small enough to fit on the back of your TV with potentially thousands of odors.
Read more here.
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