More conservative corporate love from who else, Marcus Toronto isn't Soulless Enough Gee:
The fuss is overdone. The city already has several venues and events with corporate names such as the Sony Centre for the Performing Arts and Scotiabank Nuit Blanche, not to mention BMO Field and the Allstream Centre. American Express sponsors the Winterlicious restaurant festival and Glad sponsors the annual cleaning blitz called the 20-Minute Makeover. The world has failed to end.
Other cities have gone much farther. New York has added the name Barclays, a British bank, to one of its subway stations. Chicago has signed a $3.9-million (U.S.) deal with Apple to refurbish a subway station in return for naming and other rights. Chicago transit, in fact, has invited companies to bid for naming rights on just about everything from rail lines to bus routes to special events.
The Americans do it! WAAAAAAAAAAAAAAAAAAAAA. We want to be as crass and tasteless as them!!!!!
Mr Gee, STFU please
Read more here.
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