Wednesday, February 16, 2011

New Zealand police: Idiots of the Day

A police recruiting advertisement which used the line "We've got a lot in common with cougars, we like 'em young too" was pulled just before the release of a critical report on the force culture.

The ad appeared online and in print...


The idiot part?

Dave Basset of marketing company BrandNew said police had failed to see how the ad could be negatively perceived.

Read more here.

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