Friday, June 27, 2008

How will Rogers brand the iPhone

the big ROk, now that my most wild fears about Rogers iPhone data plan were outdone by Rogers themselves, I now put forward my second fear about the phone, one I've had for months.

Rogers loves to put their logo all over everything they touch, almost savanna-ish in their need to mark out their territory.

This and the fact the iPhone won't even be sold in the Apple stores here (say what?). Yup, available only at Rogers locations (at least as of writing).

Excellent! We're already confused branding in the public mind

Worst case: Rogers logo laser etched on the glass? Bet it crossed their minds...

Probable: Marketed as "The Rogers iPhone". There is now an immense banner on their headquarters saying "Something big is coming" (other than the price of the data plans), like they invented the fucking thing. Also, logo on startup screen.

Hey, where you're just a middle man, you have to prefect the art of tarting it up. More rouge Rogers, more rouge.

No comments: