Mayor Ford and Co.'s efforts to turn Toronto into even a more cold impersonal place than it already is continue apace.
Citizen's graffiti: Bad!
Every available square inch of the city covered in corporate advertising: Good!
To the conservative mind, because advertising raises money, ads look like God damn Picassos to them.
A deal struck Wednesday between the Toronto Transit Commission and Pattison Outdoor Advertising has opened the door for the sale of TTC station names to sponsors.
The deal will guarantee the TTC $324 million over the next 12 years. In exchange, Pattison can sell advertising on TTC property, including vehicle ceilings.
The agreement also increases the number of streetcars and subway trains that will be wrapped in ads.
The most controversial element of the deal makes it possible for the TTC to sell subway station names to sponsors as a way to pay for station improvements.
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