If you can't beat them, drive them out with ugly architecture.
Make no mistake about it: The 2-22 is not trying to fit in with its neighbours. It is not trying to respect the existing usage and urban form, nor is it attempting to respond to local needs. Its explicit goal is just the opposite: it aims to carve out a space for a whole new demographic of consumers to make themselves comfortable in the Quartier des Spectacles.
Read more here.
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