Monday, October 10, 2011

Netflix outdoes New Coke in turn around time

Netflix has abandoned plans to split off its DVD rental division into a separate business.

The US online movie company told subscribers in September that it was spinning off its disc delivery service and rebranding it as Qwikster.

Customers wishing to continue receiving DVDs by post would have needed two separate accounts.

However, the firm says it now accepts the move would have made things more difficult for its members.

Customers will now be able to continue renting discs and streaming online films using a single Netflix password.

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