A Toronto city committee on Thursday is considering a request by McDonald’s for an exemption to municipal signage rules as the company rebrands.
The fast-food giant has applied to the city for an amendment to the municipal signage bylaw that would permit its 89 Toronto restaurants to erect the company’s familiar golden arches logo in normally prohibited ways.
McDonald’s wants to install two-metre-tall versions of the red-and-yellow logo on the overhanging roofs at some of its locations; the current city bylaw only permits one-metre-tall signs in such cases.
The company also wants to display signs above the roofline at its restaurants, a practice that is normally banned, and to have more than the regulated number of signs in its drive-thrus.
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