Two studies examined the hypothesis that the culture of honor would be associated with heightened risk taking, presumably because risky behaviors provide social proof of strength and fearlessness. As hypothesized, Study 1 showed that honor states in the United States exhibited higher rates of accidental deaths among Whites (but not non-Whites) than did nonhonor states, particularly in nonmetropolitan areas. Elevated accidental deaths in honor states appeared for both men and women and remained when the authors controlled for a host of statewide covariates (e.g., economic deprivation, cancer deaths, temperature) and for non-White deaths. Study 2, likewise, showed that people who endorsed honor-related beliefs reported greater risk taking tendencies, independent of age, sex, self-esteem, and the big five.
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