If you picked up a hard copy of the Toronto Star on December 10, you may have noticed the cover of the Entertainment section: a full-page ad for War Horse, a play presented by Mirvish Productions. On December 17, the ad appeared again in the same place, along with a Rogers ad covering the entire paper in hopes readers would use it to wrap holiday gifts. We got over the holidays, it seems, a taste of what advertising could make papers could look like in the near future. Some people have a big problem with that.
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