So called designer Andrew Christian has released a line of men's underwear which he claims was inspired this way:
"Surprisingly, I was actually inspired to create this technology while at the gym and seeing how hard men work on exercising their buttocks. I just knew that there had to be a way to achieve similar results by simply wearing underwear."
Bullshit. This kind of underwear was around in the 70's. He didn't get the idea at the gym, but leafing through some old porn mag.
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