Seems dumb is the new eloquence.
Mayor Rob Ford is getting top grades for his disciplined election campaign from a public relations group.
"While some didn't like what he had to say; the clear, consistent and passionate way he said it brought his supporters together," said Carrie MacAfee, president of the International Association of Business Communicators*, Toronto chapter, said.
"Though it was not perfect, his campaign showed the power of strong communications."
Using very small words, with little meaning. This is what passes as "strong communications" among those who claim they're in the know these days.
To them, a Twitter post is a long exhausting read...
* A worldwide learning community for professionals committed to improving the effectiveness of organizations through strategic communication. Translation: keep it simple and keep it dumb.
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