After months of Torontonians slaving away to come up with something witty and clever to describe the city, Torontoist has announced the winners in their independent slogan competition. A drum roll, please…
The winner is: Fall in XO with TO, with 34%.
“It’s fresh, simple and memorable. I can picture this easily in ads and on souvenirs,” said one judge.
“Sure, it’s a riff on the ‘I [heart] NY’ campaign, but it’s catchy, clever, and typographically pleasing. I’d buy the T-shirt,” said another.
That's Toronto in a nutshell, so wanting to be respected by real world class cities, all it can do is emulate...
Read more here.
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