Does it stay crunching in...oh never mind..
Professional football player Chad Ochocinco's cereal is being pulled from store shelves after it was discovered that a telephone number on the boxes is a sex line.
The cereal, OchocincO's, had a typO.
The Cincinnati Bengals wide receiver tweeted an apology Thursday after news of the phone number, which should have been to a Oklahoma City, Oklahoma-based charity, made headlines.
"Awe man I'm bummed about the cereal number mixup on the cereal, trying to do good and got messed up, of all numbers why that one!!! Sorry."
Read more here.
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