The distance between an edgy marketer and a moron is atomic in scale.
A Facebook promotion for Dr Pepper, part of the Coca-Cola drinks range, posted a reference to a notorious pornographic film on the “wall” of an underage girl.
As part of the promotion, users allowed the company to hijack their Facebook status box, posting apparently embarrassing messages under their names...
...But the marketing drive backfired when a parent complained that her 14-year-old daughter’s hijacked status claimed that she had watched a hardcore pornographic film which is notorious for the obscene practices it depicts.
The status referred to the film by name, and the mother said she was particularly distressed after finding that her daughter had subsequently searched for it on the internet...
CC may also have been monumentally clueless as well...
Coca-Cola has since apologised and announced an investigation into its promotion procedures. Executives said they had approved the offending message without realising its true meaning.
BTW, the "quote" was "i saw two girls one cup and felt peckish after"
Read more here.
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