Monday, February 08, 2010

Comcast get pretentious new name: Xfinity

I used to work for a place that "rebranded" themselves "Persônus", (for which a company wide contest was held. Guess who won, the CEO did, that's who. Person & Us...the accent was included), so I have experience with the awfulness of corporate attempts at cool...

The Comcast cable guy and his truck are getting a new look.

The Philadelphia cable giant last week said it would rebrand its TV, Internet and telephone services as Xfinity on Friday to signal to customers that this isn't the same old company.

Comcast will remain as the corporate name, but the company will emphasize Xfinity in advertisements and on 24,000 service trucks and thousands of employee uniforms.

Read more here.

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