This week’s BusinessWeek cover story is about the increasingly competitive relationship between once-cozy Apple and Google. It contains a bold forecast by Jonathan Yarmis, a research fellow at consulting firm Ovum:
Yarmis thinks Apple may soon decide to dump Google as the default search engine on its devices, primarily to cut Google off from mobile data that could be used to improve its advertising and Android technology. [Apple CEO] Jobs might cut a deal with—gasp!—Microsoft to make Bing Apple’s engine of choice, or even launch its own search engine...
Read more here.
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