Sunday, April 22, 2007

Adobe must be kidding

From the Adobe website:

Trademarks are not verbs.

CORRECT: The image was enhanced using Adobe® Photoshop® software.
INCORRECT: The image was photoshopped.

Trademarks are not nouns.


CORRECT: The image pokes fun at the Senator.
INCORRECT: The photoshop pokes fun at the Senator.
Always capitalize and use trademarks in their correct form.


CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.
INCORRECT: The image was photoshopped.
INCORRECT: The image was Photoshopped.
INCORRECT: The image was Adobe® Photoshopped.
Trademarks must never be used as slang terms.


CORRECT: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
INCORRECT: A photoshopper sees his hobby as an art form.
INCORRECT: My hobby is photoshopping.
Trademarks must never be used in possessive form.


CORRECT: The new features in Adobe® Photoshop® software are impressive.
INCORRECT: Photoshop's features are impressive.
Trademarks are proper adjectives and should be followed by the generic terms they describe.


CORRECT: The image was manipulated using Adobe® Photoshop® software.
INCORRECT: The image was manipulated using Photoshop.
Trademarks must never be abbreviated.


CORRECT: Take a look at the new features in Adobe® Photoshop® software.
INCORRECT: Take a look at the new features in PS.
The trademark owner should be identified whenever possible.


CORRECT: People can say whatever words they choose.
INCORRECT: Corporations have a say in it.

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