The entertainment industry and their frustration with not making a dollar off every aspect of home entertainment takes a new twist:
...the first phase in this process is to let DVD owners bring their DVDs to a store that will handle the digital conversion. Tsujihara described this process as allowing consumers to convert their libraries “easily, safely and at reasonable prices.”
You did read that last paragraph correctly. The head of Warner Home Entertainment Group thinks that an easy, safe way to convert movies you already own on DVD to other digital formats is to take your DVDs, find a store that will perform this service, drive to that store, find the clerk who knows how to perform the service, hope that the “DVD conversion machine” is not broken, stand there like a chump while the clerk “safely” converts your movie to a digital file that may only play on studio-approved devices, drive home, and hope everything worked out. Oh, and the good news is that you would only need to pay a reasonable (per-DVD?) price for this pleasure.
Read more here.