Netflix Inc. tried to bring a touch of Hollywood to its Canada debut Wednesday only to wind up apologizing for a botched publicity stunt.
Things backfired at a Toronto street celebration after reporters discovered that actors hired by the Netflix had been given written instructions to give media interviews gushing about the video subscription service's arrival in Canada.
The actors also were urged to fill a variety of stereotypical roles, including "mothers, film buffs, tech geeks, couch potatoes," according to the one-page handout given to them.
Best bullshit:
Netflix never intended to mislead reporters, company spokesman Steve Swasey said. He attributed the mix-up to the bureaucratic hoops that Netflix had to jump through to get a permit to close an entire street for Wednesday's event.
Translation: We regret getting caught.
So far, their selection is poor btw...
Read more here.
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