Monday, November 30, 2009

Rogers to launch crippled online viewing service

the company announced the online portal would launch next Monday November 30th with approximately 1,500 videos and 15 content providers.

But it's from Rogers, so you know there will be negative aspects, such as:

Unlike most cable on demand services which remove advertising, online viewers will be required to watch commercials and will not be able to fast forward through them. While navigating the portal, users will be required to view banner ads and other online promotional material. Once the tv shows begin, commercial programs, such as those seen on CityTV and Sportsnet will air with commercials

So even though we pay to gain access (be a Rogers customer), we still will be bombarded with ads. This is a glimpse of what the cable companies want for the net as a whole...

and...

The shows will be streamed at a low quality 480 kps with an option to be delivered at a higher quality 1 Mbps. Although more than twice the low quality feed, the 1 Mbps option is still much less than the high definition video you receive on your television, which is typically 12 to 14 Mbps per second. Clearly this online on-demand service is best used for viewing on your computer or your wireless phone.

Rogers High Speed Internet customers should note that the Rogers On Demand online service will count towards their bandwidth cap meaning a high quality feed could use up a gigabyte of bandwidth in just over two hours.


So basically, it's a advertising streaming service, with shows to interrupt them...

Pass.

Related article here.

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