Rogers renaming frenzy continues

From the "You have to be fucking kidding" files...

[Toronto] city council has approved naming a portion of Jarvis St. to Ted Rogers Way to honour the former President and CEO of Rogers' Communications Inc.

It is the block of Jarvis St., between Bloor Ave. and Charles St., which runs right beside the Rogers' headquarters.

How can it be called "Ted Rogers Way"? It's a two way street...but I digress.

Toronto councillor Kyle Rae was first approached about the idea.

He said, "It's the least we could do in recognizing a man who gave so much, built so much, employed so many and transformed an industry."

Company executives have said Rogers' philanthropy is evident across Toronto and this is a fitting was to immortalize him.

Their goddamn logo is certainly evident across the city. Only "company executives" think he needs more honouring, the rest of us have had quite enough of Rogers and their branding.

A statue to their arrogance would endanger air traffic. Guess the Skydome wasn't enough for them.

The reactions have begun on Twitter: @dominionpundit If you drive Ted Rogers Way,do you get charged per second,have shitty service and have neg option billing?

@jeffpeter Jarvis St to be renamed Ted Rogers Way. Parking is to be rounded up to the nearest hour, cars subject to a $6.95 Spot Access Fee.

Isn't there a new dump or landfill that could use a name?