Willis Group Holdings and pissing territorial markings

Screw history, we bought it, we get to piss our name on the side....

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Joe Plumeri of Willis Towering Corporate Douce Bag

The Sears Tower, one of the world's iconic skyscrapers and the tallest building in the U.S., was renamed the Willis Tower on Thursday in a downtown ceremony, marking a new chapter in the history of the giant edifice that has dominated the Chicago skyline for nearly four decades.

Mayor Richard Daley unveiled the tower's new name on a large black sign in the lobby with the help of Joseph Plumeri, the Chairman and CEO of Willis Group Holdings, the London-based insurance broker that secured the naming rights as part of its agreement to lease 140,000 square feet of space in the building.

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