To one of the more pretentious names in TV history.
Syfy, making the channel Syfylous.
Make you want to cry doesn't it?
"Perhaps the most ill-advised branding move since New Coke," wrote CNet's "Digital City" blogger Dan Ackerman.
Even some of Sci Fi's own SciFi.com commenters were dismissive.
"This is a terrible idea," Grateful Josh wrote.
"You mean the announcement wasn't an April Fool's joke?" Sue Lee asked, adding that the channel should have changed its name to "FRAK," a common expletive on Sci Fi's popular "Battlestar Galactica." Some critics have taken to pronouncing the new name "Siffy."
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