Tuesday, July 07, 2009

Marketing fools at the Sci Fi channel go ahead with name change

To one of the more pretentious names in TV history.

Syfy, making the channel Syfylous.

Make you want to cry doesn't it?

"Perhaps the most ill-advised branding move since New Coke," wrote CNet's "Digital City" blogger Dan Ackerman.

Even some of Sci Fi's own SciFi.com commenters were dismissive.

"This is a terrible idea," Grateful Josh wrote.

"You mean the announcement wasn't an April Fool's joke?" Sue Lee asked, adding that the channel should have changed its name to "FRAK," a common expletive on Sci Fi's popular "Battlestar Galactica." Some critics have taken to pronouncing the new name "Siffy."


Read more here.

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