To attract more illiterate viewers I guess..
Syfy -- unlike the generic entertainment category "sci-fi" - firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.
Oh I get it, a "ownable" trademark, one they can't get sued for.
Silly me.
Read more here.
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