Film-style age ratings could be applied to websites to protect children from harmful and offensive material, Culture Secretary Andy Burnham has said.
Mr Burnham said the government was looking at a number of possible new internet safeguards.
He said some content, such as clips of beheadings, was unacceptable and new standards of decency were needed.
He also plans to negotiate with the US on drawing up international rules for English language websites.
Mr Burnham, a father of three young children, believes internet service providers should offer child-friendly web access.
You know, for all the children...like us.
"The internet is becoming a more and more pervasive entity in all our lives and yet the content standards online are not as clear as we've all been used in traditional media.
Uh oh...
"I think we do need to have a debate now about clearer signposting and labelling online because it can be quite a confusing world, particularly for parents who are trying to ensure their children are only accessing appropriate stuff."
Substitute "governments" and "citizens" for "parents" and "children", and you have a clearer idea of what they're up to.
Read more here.
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