Monday, December 08, 2008

The Day the Earth Stood Still (Reloaded)

I think the remake is unnecessary. If it has to be updated for a contemporary audience it will just be dumber and noisier.

Selling a controversial remake of the 1951 sci-fi classic The Day the Earth Stood Still to a skeptical audience could daunt even a marketing genius like Mad Men's Don Draper.

"Don Draper would probably sell it poorly," said actor Jon Hamm, who plays the ad man in the hit TV series, which is set on the Madison Avenue of the 1960s.

"That's not necessarily his forté, the modern science-fiction epic. He'd rather stick to products in his own time."

The question isn't moot, because Hamm is in the big-budget remake of The Day the Earth Stood Still, which arrives in theatres Friday.


Read more here.

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