They respond with idiocy only marketing people would understand...
So you know, if I was using it in everyday conversation I'd never use the term sleazy or the company would never use the term sleazy, but I think given the context of the Christmas carol you clearly want words that pop out and go - wait, that's not a normal Christmas song, what's going on here? - and so they listen.
Read more here, just don't believe a word of it.
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