Rogers, DNS and Paxfire

Rogers may or may not be outsourcing their DNS redirecting to Paxfire, but this will give you an idea of what Rogers is up to:

The Paxfire Look-up Service is an easy and effective way for a network operator of any sort...to generate significant additional revenue from traffic generated by your users over your network. More specifically, when an end-user types an invalid URL in the address bar of his browser—either a keyword such as "books" or a mistype such as "www.amazoooo,cm"—Paxfire can return a standard search results page that will generate revenue for the network operator when an end-user clicks on a paid link.

Great, so we pay Rogers if we make an error..

Some of our customers literally generate millions of dollars a year using the Paxfire Look-up Service. The amount of money you generate will depend largely on the volume of search traffic is transported across your network and the general profile of that traffic.

But but, what if we don't want it?

Generally speaking, users like the relevant results which come from Yahoo!, a respected search provider. What feedback you do receive typically will come from a small group of highly technical users. Even that feedback tends to fall away after just a few weeks—as they get used to the new behavior.

More likely it dies away when users realize their ISP has no intention of changing this new unethical behavior.

So sit tight, and wait for the storm of hatred to die down. Again.

It always does.

Read more here.