Exactly. The first buyers, the "I can afford it so what's the problem" folks are the ones Rogers is counting on.
The fact is that we do not have to own iPhones.
If Rogers has been keeping up with the cries of outrage on our site and on many others, they must be learning a major lesson in consumer revolt.
But if they refuse to budge — perhaps because they know a lot of people simply cannot live without an iPhone — the company will have to listen if you do something else:
Don't buy the iPhone. Do what you, as sensible Canadians, will do when confronted by prices you can't stand: Leave the iPhone on the shelf.
No message gets through to corporations as quickly and efficiently as a crash in sales.
Read more here.
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