Besides being called "developer" that is.
Study: Web site's appearance matters
"British researchers suggest it's not just a Web site's subject or function that determines whether it will draw more men or women. The appearance of the site also might play a subtle role."
A subtle role! This is the kind of thinking we run across all the time.
"Women seemed to like pages with more color in the background and typeface. Women also favored informal rather than posed pictures.
Men responded better to dark colors and straight, horizontal lines across a page. They also were more pleased by a three-dimensional look and images of "self-propelling" rather than stationary objects."
Self-propelling. "Leaping and Jumping" is the technical term.
"So should Web sites consider having two faces, one for male users and another for female visitors? Moss said more research is needed.
"At the very least," she said, "we think there ought to be a combination of aesthetics.""
Glad to know science is there to show us the way.
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