In a move of humbleness and deep sensitivity, Boeing and its joint-venture partner Bell Helicopter have run this ad.
In case you can't read the tag line it says "It descends from the heavens. Ironically it unleashes hell" The ad also stated: "Consider it a gift from above."
Boeing and Bell officials agreed that the ad — touting the capabilities of the vertical-lift Osprey aircraft — was ill-conceived and should never have been published.
"We consider the ad offensive, regret its publication and apologize to those who, like us, are dismayed with its contents," said Mary Foerster, a vice president of communication's for Boeing's military side.
Mike Cox, a Bell vice president, said the ad was developed by TM Advertising of Irving, Texas, and then initially released for publication by his company.
"The bottom line is that the [Bell] people who approved this didn't have authority to approve it," Cox said.
Sorry but I don't buy it. Somebody liked it, somebody approved it. It is now an embarrassment because of "an outcry from the Council on American-Islamic Relations, a Washington, D.C.-based Islamic civil-liberties group. The building depicted in the ad has an Arabic sign that translates as "Muhammad Mosque," according to the council.
TM officials yesterday declined to comment on their ad.
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