Tuesday, August 04, 2009

Mariah Carey' CD, now with ads for psychiatric medications and sheep

Wow, this is what it's come to. Mariah Carey's upcoming Memoirs of an Imperfect Angel will feature a 34-page mini-mag inside the CD booklet. It's being produced by Elle magazine and will feature ads from a few upscale brands. Big boss, Antonio "L.A." Reid explains the thought behind the process:

"The idea was really simple thinking: 'We sell millions of records, so you should advertise with us,' " said Antonio "L.A." Reid, IDJ's chairman.


What next, ads in the songs?

Read more here.

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