It's a picture that perfectly captures the wide open spaces and wild skies of Alberta. No wonder the folks who designed Alberta's new $25-million "re-branding" initiative were keen to use it as a signature image in their campaign roll-out.
There's just one problem.
The picture was shot near the village of Bamburgh in Northumberland, 70 kilometres north of Newcastle-on-Tyne. In England, it's a famous beach, near Bamburgh Castle, known as the legendary home of Sir Lancelot.
So what do you do when this little fact is spotted? Why make up the biggest lie you can think of:
"This slide represents Albertans' concern for the future of the world," Olga Guthrie, manager of the brand initiative for Alberta's public affairs bureau...
"There's no attempt to make people think that this is Alberta," says Tom Olsen, the premier's director of media relations. "There's no attempt to mislead. That picture just fit the mood and tone of what we were trying to do."
But, but, the big "Alberta" on the image? Oh silly me.
Read more here.
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