It caved because of a legal challenge. Users could have protested till their faces were blue.
The Electronic Privacy Information Center, along with 25 other consumer interest groups, had planned to file a complaint with the Federal Trade Commission on Wednesday. The complaint was going to claim that Facebook’s new rules were unfair and deceptive trade practices, because the company had repeatedly promised users that they owned their content but appeared to be saying something else in its revised terms.
The center, based in Washington, was prepared to argue that Facebook’s new rules were meant to accompany changes to the site that would give developers and advertisers the ability to access users’ contributions, like status updates, which many members use to reveal details about their lives, for example, where they are traveling.
“This was a digital rights grab,” said Marc Rotenberg, the center’s executive director. “Facebook was transferring control of user-generated content from the user to Facebook, and that was really alarming.”
He said Facebook representatives contacted him on Tuesday night to ask whether his group would refrain from filing the complaint if the company backtracked to the old language in the contract. Mr. Rotenberg agreed.
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