Companies are now able to search and analyse up to two years of Twitter updates for market research purposes.
Firms can search tweets back to January 2010 in order to plan marketing campaigns, target influential users or even try to predict certain events.
Until today, only the previous 30 days of tweets were available for companies to search. Regular users can access posts from the past seven days.
Read more here.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Tuesday, February 28, 2012
Thursday, April 14, 2011
Marketers make themselves even more loved
It's a toss up between marketers and pond scum. Pond scum has a slight edge as it hasn't yet mastered the telephone system.
An increasing number of Canadians on the national do-not-call list say they are getting more unwanted calls than before they registered.
The latest survey of people who have signed up not to get marketing calls found that 80 per cent of registrants reported receiving fewer telemarketing calls than before they put their number on the list, down from 84 per cent in 2010, polling firm Harris/Decima reported Thursday.
In addition, 15 per cent of do-not-call list registrants said they actually receive more telemarketing calls than before they joined the list, up from 12 per cent in 2010.
In the industry, the technical name for it is "revenge".
Read more here.
An increasing number of Canadians on the national do-not-call list say they are getting more unwanted calls than before they registered.
The latest survey of people who have signed up not to get marketing calls found that 80 per cent of registrants reported receiving fewer telemarketing calls than before they put their number on the list, down from 84 per cent in 2010, polling firm Harris/Decima reported Thursday.
In addition, 15 per cent of do-not-call list registrants said they actually receive more telemarketing calls than before they joined the list, up from 12 per cent in 2010.
In the industry, the technical name for it is "revenge".
Read more here.
Tuesday, October 05, 2010
Moronic Advertising: 10:10 Campaign
Note to video creators...you are not talented enough to pull this off, but have succeeded in creating a horrifying artifact that will set your cause back years.
WTF are these idiots thinking?
Seems more like an ad in favour of global warming...cut carbon emissions or the fascist lefties will kill you?
Beware the moronic marketer.
btw, I'm hoping this turns out to be a joke so we can all say "ohhhh, it's bad *art*"
Read more here.
Saturday, September 11, 2010
Incredibly Arrogent Marketers: Nissan
Translation: We helped cause this mess in the first place, but are betting you're too dumb to notice.
Wednesday, September 08, 2010
Saturday, August 28, 2010
US Federal Trade Commission slaps down scummy Reverb Communications
The US Federal Trade Commission (FTC) has ruled against a marketing firm that posted favourable reviews of its clients' gaming applications on iTunes.
Reverb Communications employees posed as ordinary reviewers in a ploy that the FTC called "deceptive advertising".
The firm must now remove all of the reviews posted by its employees...
...Reverb executive Tracie Snitker said that negotiations with the FTC had reached an impasse.
"Rather than continuing to spend time and money arguing, and laying off employees to fight what we believed was a frivolous matter, we settled this case and ended the discussion," she said.
Translation: We're too clued to realize what we did was unethical. Actually no, we did know, we just don't give a fuck. Waaa, now leave us alone, it's time for cartoons.
Read more here.
Reverb Communications employees posed as ordinary reviewers in a ploy that the FTC called "deceptive advertising".
The firm must now remove all of the reviews posted by its employees...
...Reverb executive Tracie Snitker said that negotiations with the FTC had reached an impasse.
"Rather than continuing to spend time and money arguing, and laying off employees to fight what we believed was a frivolous matter, we settled this case and ended the discussion," she said.
Translation: We're too clued to realize what we did was unethical. Actually no, we did know, we just don't give a fuck. Waaa, now leave us alone, it's time for cartoons.
Read more here.
Tuesday, July 27, 2010
Microsoft: "Be what's next"
My goodness, the Microsoft marketing team must have been up all night coming up with that one...
According to Engadget, the company showed off a new three-word motto at the Microsoft Global Exchange (MGX) last week, along with a short teaser (see video below).
Microsoft's new tagline (confirmed by Microsoft spokesman Lou Gellos, according to Chris Pirillo): "Be what's next."
Meh, what's next?
According to Engadget, the company showed off a new three-word motto at the Microsoft Global Exchange (MGX) last week, along with a short teaser (see video below).
Microsoft's new tagline (confirmed by Microsoft spokesman Lou Gellos, according to Chris Pirillo): "Be what's next."
Meh, what's next?
Thursday, July 22, 2010
Moronic Marketers: Dead animal beer bottles at £500 each
A beer served in bottles made from stuffed animals has been criticised as "perverse" and "pushing the boundaries of acceptability".
The End of History, made by BrewDog of Fraserburgh, Aberdeenshire, is 55% and £500 a bottle.
The bottles have been made using seven dead stoats, four squirrels and a hare, said to have died of natural causes.
Like the good taste of those behind this bad idea.
Read more here.
The End of History, made by BrewDog of Fraserburgh, Aberdeenshire, is 55% and £500 a bottle.
The bottles have been made using seven dead stoats, four squirrels and a hare, said to have died of natural causes.
Like the good taste of those behind this bad idea.
Read more here.
Monday, July 19, 2010
Coca-Cola: Idiots of the Day
The distance between an edgy marketer and a moron is atomic in scale.
A Facebook promotion for Dr Pepper, part of the Coca-Cola drinks range, posted a reference to a notorious pornographic film on the “wall” of an underage girl.
As part of the promotion, users allowed the company to hijack their Facebook status box, posting apparently embarrassing messages under their names...
...But the marketing drive backfired when a parent complained that her 14-year-old daughter’s hijacked status claimed that she had watched a hardcore pornographic film which is notorious for the obscene practices it depicts.
The status referred to the film by name, and the mother said she was particularly distressed after finding that her daughter had subsequently searched for it on the internet...
CC may also have been monumentally clueless as well...
Coca-Cola has since apologised and announced an investigation into its promotion procedures. Executives said they had approved the offending message without realising its true meaning.
BTW, the "quote" was "i saw two girls one cup and felt peckish after"
Read more here.
A Facebook promotion for Dr Pepper, part of the Coca-Cola drinks range, posted a reference to a notorious pornographic film on the “wall” of an underage girl.
As part of the promotion, users allowed the company to hijack their Facebook status box, posting apparently embarrassing messages under their names...
...But the marketing drive backfired when a parent complained that her 14-year-old daughter’s hijacked status claimed that she had watched a hardcore pornographic film which is notorious for the obscene practices it depicts.
The status referred to the film by name, and the mother said she was particularly distressed after finding that her daughter had subsequently searched for it on the internet...
CC may also have been monumentally clueless as well...
Coca-Cola has since apologised and announced an investigation into its promotion procedures. Executives said they had approved the offending message without realising its true meaning.
BTW, the "quote" was "i saw two girls one cup and felt peckish after"
Read more here.
Friday, February 26, 2010
Thursday, February 11, 2010
Culturally blind advertisers: Diesel
Just when you though advertisers and marketers couldn't get any lower, Diesel comes along and pushes the bar way way down.
Of course, there are those out there (way out there) who will appreciate this:
if you look at the visuals, many of the set-ups aren’t stupid in the literal sense, they’re actually quite inventive and, yes, even inspiring
One dreads what said commenter will be inspired to try...
If anything, Diesel is living up to their new slogan: Be Stupid.
Oh and btw, I'm am not so stupid to know that even writing about this trash falls into the marketers plan: any publicity is good publicity, and for this I am deeply sorry.
Read more here.
Of course, there are those out there (way out there) who will appreciate this:
if you look at the visuals, many of the set-ups aren’t stupid in the literal sense, they’re actually quite inventive and, yes, even inspiring
One dreads what said commenter will be inspired to try...
If anything, Diesel is living up to their new slogan: Be Stupid.
Oh and btw, I'm am not so stupid to know that even writing about this trash falls into the marketers plan: any publicity is good publicity, and for this I am deeply sorry.
Read more here.
Monday, February 08, 2010
Comcast get pretentious new name: Xfinity
I used to work for a place that "rebranded" themselves "Persônus", (for which a company wide contest was held. Guess who won, the CEO did, that's who. Person & Us...the accent was included), so I have experience with the awfulness of corporate attempts at cool...
The Comcast cable guy and his truck are getting a new look.
The Philadelphia cable giant last week said it would rebrand its TV, Internet and telephone services as Xfinity on Friday to signal to customers that this isn't the same old company.
Comcast will remain as the corporate name, but the company will emphasize Xfinity in advertisements and on 24,000 service trucks and thousands of employee uniforms.
Read more here.
The Comcast cable guy and his truck are getting a new look.
The Philadelphia cable giant last week said it would rebrand its TV, Internet and telephone services as Xfinity on Friday to signal to customers that this isn't the same old company.
Comcast will remain as the corporate name, but the company will emphasize Xfinity in advertisements and on 24,000 service trucks and thousands of employee uniforms.
Read more here.
Saturday, October 24, 2009
Lessons in pretentious marketing
re the Kindle:
We didn't want it to be 'techie' or trite, and we wanted it to be memorable, and meaningful in many ways of expression, from 'I love curling up with my Kindle to read a new book' to 'When I'm stuck in the airport or on line, I can Kindle my newspaper, favorite blogs or half a dozen books I'm reading.'"
Kindle means to set alight or start to burn, to arouse or be aroused, to make or become bright. The word's roots are from the Old Norse word kyndill, meaning Candle. "I verified that it had deep roots in literature," adds Hibma. "From Voltaire*: 'The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others and it becomes the property of all.'" No other name could hold a candle to Kindle.
What's disturbing is that marketing people actually believe this stuff.
Product names this decade have be particularly hard on the ear: Blog**, Google, iPod for example, unpleasant words that grate. Perhaps that's their purpose?
*Voltaire may have written this in French, but what do I know.
**I do realize "blog" isn't a product of marketing, but it fits the trend.
We didn't want it to be 'techie' or trite, and we wanted it to be memorable, and meaningful in many ways of expression, from 'I love curling up with my Kindle to read a new book' to 'When I'm stuck in the airport or on line, I can Kindle my newspaper, favorite blogs or half a dozen books I'm reading.'"
Kindle means to set alight or start to burn, to arouse or be aroused, to make or become bright. The word's roots are from the Old Norse word kyndill, meaning Candle. "I verified that it had deep roots in literature," adds Hibma. "From Voltaire*: 'The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others and it becomes the property of all.'" No other name could hold a candle to Kindle.
What's disturbing is that marketing people actually believe this stuff.
Product names this decade have be particularly hard on the ear: Blog**, Google, iPod for example, unpleasant words that grate. Perhaps that's their purpose?
*Voltaire may have written this in French, but what do I know.
**I do realize "blog" isn't a product of marketing, but it fits the trend.
Tuesday, August 04, 2009
Mariah Carey' CD, now with ads for psychiatric medications and sheep
Wow, this is what it's come to. Mariah Carey's upcoming Memoirs of an Imperfect Angel will feature a 34-page mini-mag inside the CD booklet. It's being produced by Elle magazine and will feature ads from a few upscale brands. Big boss, Antonio "L.A." Reid explains the thought behind the process:
"The idea was really simple thinking: 'We sell millions of records, so you should advertise with us,' " said Antonio "L.A." Reid, IDJ's chairman.
What next, ads in the songs?
Read more here.
"The idea was really simple thinking: 'We sell millions of records, so you should advertise with us,' " said Antonio "L.A." Reid, IDJ's chairman.
What next, ads in the songs?
Read more here.
Paramount tries to hide fact G.I. Joe is awful
If like me you’ve been both surprised and baffled by the positive early reviews G.I. Joe: Rise of Cobra has received, then be baffled no more. Why all the positive buzz? It could be because Paramount is inviting only the critics most likely to praise it, to see it. At least that seems to be what’s intimated by a story being run in the LA Weekly.
Read more here.
Read more here.
Tuesday, July 07, 2009
Marketing fools at the Sci Fi channel go ahead with name change
To one of the more pretentious names in TV history.
Syfy, making the channel Syfylous.
Make you want to cry doesn't it?
"Perhaps the most ill-advised branding move since New Coke," wrote CNet's "Digital City" blogger Dan Ackerman.
Even some of Sci Fi's own SciFi.com commenters were dismissive.
"This is a terrible idea," Grateful Josh wrote.
"You mean the announcement wasn't an April Fool's joke?" Sue Lee asked, adding that the channel should have changed its name to "FRAK," a common expletive on Sci Fi's popular "Battlestar Galactica." Some critics have taken to pronouncing the new name "Siffy."
Read more here.
Syfy, making the channel Syfylous.
Make you want to cry doesn't it?
"Perhaps the most ill-advised branding move since New Coke," wrote CNet's "Digital City" blogger Dan Ackerman.
Even some of Sci Fi's own SciFi.com commenters were dismissive.
"This is a terrible idea," Grateful Josh wrote.
"You mean the announcement wasn't an April Fool's joke?" Sue Lee asked, adding that the channel should have changed its name to "FRAK," a common expletive on Sci Fi's popular "Battlestar Galactica." Some critics have taken to pronouncing the new name "Siffy."
Read more here.
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