Thursday, December 03, 2009

Culturally blind advertisers defend offensive Method ad

The author of said piece (and the commenters below it) clearly doesn't see anything wrong with the ad, and that's the real issue, isn't it?

Household cleaner marketer Method has pulled down a viral video roundly applauded by marketers at the Association of National Advertisers annual conference last month and by most viewers who've seen it because of heated complaints from some women who view it as sexist and even condoning rape.

And because 700,000 morons just *loved* it, where's the problem?

The video got more than 700,000 views in a week on YouTube and a five-star rating from viewers before Method pulled the plug. Method competitor Unilever seemed to like it, too.

Read more here.

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