My thoughts on the Snickers "anti gay" ads that ran during the Superbowl...
Actually only one out of 4 ads aired, and I didn't find it particularly offensive (unlike blogs such as AmericaBlog, who is in a outright tizzy).
No, it was the website that did it....
There, 2 football players are shown reacting to the ads, with intellectual commentary such as "Ewwww" and "That's not right".
Masterfoods USA, a Division of Mars, Incorporated responded:
"Feedback from our target consumers has been positive."
I'm sure it was...
America, slipping backwards culturally, still believing the World takes them seriously. Quick! Do something manly!
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